Highly Effective Marketing Solutions for UK Businesses
I can generate customers, sales and engagement for any business.
Many years of marketing experience and 190 websites built – I know how to get the right customers for your business.
Website Development
A high quality website design is essential to your business’s online success. Your visitors will want to see a professional brand on a modern, functional website. I build all websites as if they were my own, and to perform well in the Search Engines. I build e-commerce websites and campaign microsites too.
Social Media Marketing
The potential of Social Media Marketing is huge. Facebook alone has over 1 billion users. I create Facebook advertising campaigns that can target people with relevant interests. This gives a much higher conversion rate than most methods of advertising. I also manage Twitter and LinkedIn ad campaigns.
Social Proof Messaging
Social Proof Messaging sees the behaviour of other shoppers or visitors to tell shoppers what others have bought, what’s trending, new stock news, event news, what other people are looking at or a review from a previous customer.
Branding & Design
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects.
Conversion Optimisation
Conversion Optimisation is a systematic approach to improving the performance of a website, informed by analytics and user feedback. It’s about taking the traffic you have and making the most of it. I also perform Split Testing (also called A/B testing or multivariate testing) to improve a website’s conversions.
Search Engine Optimisation
Search Engine Optimisation (SEO) is a group of techniques that optimises a website and gets a business to the top page of a search engine. This is highly beneficial to businesses for one big reason, statistics show that 95% of people searching do not look beyond the first page during a Google search.
Pay Per Click Advertising
Pay Per Click Advertising, or PPC as it is more widely known, is an advertising method that allows marketers to pay only when their ad is clicked by one of their targeted online users. It is a very clever way of attracting genuine customers. I have managed Google Adwords budgets up to £24k per month previously.
Email Marketing
Email Marketing is the method of sending a targeted email directly to a group of people. My campaigns generate customer data that can be used for exact targeting of a particular service or product. Targeted emails produce higher conversions. I can tell you exactly who is interested in your service or product.
Affiliate Marketing
Affiliate Marketing is a marketing method where you attract potential customers to an online product, and when that person buys the product you receive a commission from the retailer. Commission earned varies depending on the product. The most famous affiliate business is Amazon. I have been an Associate for many years.