Who is this ‘Secret’ Instagram Growth Strategy for?
This ‘Secret’ Instagram Strategy develops a set of principles that can be applied to the majority of accounts on the Instagram platform.
“It doesn’t matter if you have an Instagram account with millions of followers or if you just created a new profile, you can most definitely apply this strategy for your business”.
Why would you use this Growth Strategy?
The best brands on social media get ahead by actually being… wait for it… social.
When it comes to gaining attention for your business, it is more preferable to have a deeper connection with your audience than a wider one.
Ask yourself this, would you rather have an Instagram account with 200k followers that gets 30 likes per post, or an Instagram account with 20k followers that gets 300 likes per post?
Not only can follower numbers be quite misleading, they also don’t reflect positive sentiment about a business.
This Instagram Strategy is designed to create leverage by actively engaging with members of your community as a method to develop and reinforce deeper and more meaningful relationships on social media.
How does the Secret Instagram Strategy work?
In terms of implementation, this strategy is incredibly simple and can be split down into three parts:
1. FIND THE 10 MOST RELEVANT HASHTAGS IN YOUR NICHE TO FOLLOW
In order to begin applying this strategy to your business you first need to identify the most relevant hashtags being used in your industry.
Simply scroll through Instagram in order to identify the most popular, trending hashtags within your local area.
During this phase it is important to pay attention to the frequency of posts within these hashtags, as those which are the most popular may not necessarily be the best hashtags to engage with.
This means that posts on the #UKMusic hashtag may reach less overall users, however because of the reduced post quantity it means that posts will remain higher on the newsfeed for a longer duration.
By focusing on smaller, more local hashtags, you may end up commanding a higher share of attention. Experiment as much as you can to find out what works for you and your industry.
2. REACH OUT AND COMMENT ON THE TOP 10 POSTS IN EACH HASHTAG
Once you have figured out exactly what hashtags you’re looking to target, identify the top 10 posts for each hashtag, the go to the profile for each of them and read the bio’s.
Try to understand more about each user and lurk around for a bit to gauge their likes/dislikes and get a general sense of the community and how the commenters engage.
Once you’ve done your research and you think you have something useful or interesting to say go ahead and reach out to them. Comment publically and try to stir the conversation or add value in some unique way.
If you like the content they’re putting out, tell them. If the user is posting about something you can help with, do your best to contribute. If you think the content could help someone you know share it.
Be thoughtful with each engagement and avoid looking like a spammer. Remember, the goal here is to build a following and engage with the community so it is important to be authentic and not too self-promoting.
If you think you can help the creators in any meaningful way, drop them a message and say so. You’ll be surprised how many like-minded people you can find that will be open for collaboration.
3. CONTINUE TO LIKE & COMMENT ON POSTS, AND GET TO KNOW OTHERS IN YOUR NICHE
Once you’ve completed the last stage, you should see the replies, likes and other engagement start to roll in.
You will have left a small, but meaningful engagement across 90 posts (10 hashtags, 10 posts per tag) which leaves you 100 new chances to be seen by a new follower.
However, the work doesn’t stop there, as social media is still somewhat a numbers game in many senses.
It is important to keep adding your “tuppence” worth of insight on a regular basis in order to continue the growth of your Instagram profile.
As time goes on, the relationships you build will begin to accumulate and if you continue to consistently add value, your brand will become a valued and respected member of the Instagram Community (as well as on the wider internet community aswell).
When deploying this on your own channels, it’s important to remember to stay away from asking people outright to follow your channels. Everyone is already doing that.
If begin a strategy of active and premeditated engagement on Instagram, your account will begin to see results and reap the rewards, because people will want to follow you.
What results can I expect to achieve?
While the specific response rates may fluctuate from niche to niche, the results that come from this strategy will ultimately be determined by the quality of your engagement with others on the platform.
If you are using the strategy to distribute the same old boring messages as everyone else, you’ll have a lot less success than the users who are adding distinctive value.
I hope this insight helps you to create a greater follwoing for your business. I can almost guarantee that it will.