11 Startup Tips for UK Businesses
While investment in startups has grown tremendously in recent years, the reality is that most startups start out bootstrapping their way to growth. With ever more competition and limited funds, founders of new and exciting companies need to get more creative than ever. Aside from a strong leader, marketing is one of your most powerful tools to get your startup up and running. Good marketing can give your imagination a workout, and give you the opportunity to truly share your vision, mission, and goals with the outside world.
Don’t rely on banner ads and Google reviews to get where you want to be. Let’s take a look at 11 innovative marketing tips for your startup:
1. KNOW YOUR CUSTOMER WELL
It is useless to create strategies, actions, hire me to do your Googles Ads campaigns or use Twitter if you do not know exactly who will use your product or service. Startups tend to change their target audience while validating their business model. Evaluate deeper than figuring out who they are – look into their interests, their day to day routines, their pains and gains, etc. The more information the better. A common pitfall is to believe that everyone is a target.
2. INVOLVE YOUR TEAM IN THE MARKETING PLAN
Working as a team is what makes a product meaningful, avoids misunderstandings, saves time and money, and aligns expectations. The magic always tends to happen when everyone is sitting at one table – when each individual is able to blast out ideas that can make a startup grow quicker. These solutions are more diverse and interesting than just sticking to the “basics”.
3. USE SOCIAL MEDIA AND GIVE QUALITY CONTENT
Ignoring social media shouldn’t even be an option anymore. Some businesses have been built solely on the back of social media. At first it almost seems impossible to grow a following, but as you grow momentum, it gets easier. Hiring a trustworthy social media manager such as myself should definitely be a part of the bigger picture, but until you have that money to spend, speak to your target audience and make them aware that your product is solving one of the biggest pains they have. Read industry news and create a news item that relates to your business and the topic of the day.
4. ATTEND EVENTS
Although we live in a digital age, networking events serve an important purpose in the business world. Make sure to identify events in your startup’s industry, in order to avoid not getting to know anyone who is of interest to you. Take time to introduce yourself, and your product. It is definitely the best way to grow a network of potential customers by speaking to them face-to-face. Not only attending, but also co-sponsoring events within your niche is a great way to give you and your company a good name.
5. SOCIALISE IN YOUR TARGET AUDIENCE HABITATS
Word-of-mouth advertising is one of the most powerful forms of advertising, especially for small businesses. You should actively enage with your target audience in their social habitats. Find out where they go for drinks for example. You could sit in a coffee shop in your target location. Make friends with the owners. Make them aware that you should be the go-to person for your service or product. Leave some leaflets on the counter. People make purchases based on trust and credibility. Take advantage of their network and get a referral.
6. MARKET YOURSELF
As a founder or an owner of a startup, you are the public face (or one of the faces) of your company. Make sure to always appear professional and to present yourself well. Say the right things, be transparent, open and honest, yet avoid certain topics (especially on social media) to avoid conflict. If you turn yourself into a trusted and professionally-looked at founder, it will have a great effect on the business. Always dress appropriately too.
7. DON’T JUST SELL, ENGAGE!
Of course you want to make as many sales as possible, but there is absolutely nothing wrong with really giving your customers a brand that they also feel a part of. Nothing is greater than returning customers who also recommend your product to their friends. Ask for opinions, feedback, build trust by showing that you are interested in what they have to say. Next time somebody looks at your product, they will remember what good experiences they have had.
8. DIFFERENTIATE YOURSELF FROM OTHERS
Answering a simple question such as “What do you do for a living?” with “I am an entrepreneur” is frowned upon. Start out by showcasing your service or product as something that could pretty much change the world. Find causes that your startup could support. Have a great story about how you founded your company during a tough time in your life. Inspire those around you.
9. FOLLOW UP!
Customers have never been more interested to provide feedback on a product. Make sure to go above and beyond to do anything in your power that the feedback is positive, but if not, hopefully you will learn some valuable lessons.
10. ANALYSE YOUR RESULTS AND ACT ON THEM
To see if your strategies and actions are working you need to be tracking them. In fact you should track everything you can, from website visitors to people that ‘like’ your Facebook business page. When you know what most people are interested in you should upweight thoses services or products accordingly.
11. ‘COPY’ SUCCESSFUL COMPETITORS
This doesn’t mean you should let all your values and your identity go, but while investigating your competition’s marketing and communication, try to see if their successful points could help you. By learning from their mistakes, you will save your own startup a few hardships. Sometimes you don’t need to innovate, because you found something that has worked for many.
Your modest marketing budget does not have to stop you from showcasing your startup. In order to grow, leveraging connections, special events, engaging your customers and showing your skills can give your startup a great chance of surviving. With my 25 years of business marketing experience, I am well placed to help you get your startup up and running fast. Call me now to discuss your marketing plans, 01733 661550.