Highly Effective Marketing Solutions
I create effective websites that turn your visitors into customers.
20 years experience and 190 websites built – I know how to get the right customers for your business.
Branding & Design
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects.
Conversion Optimisation is a systematic approach to improving the performance of a website, informed by analytics and user feedback. It’s about taking the traffic you have and making the most of it. I also perform Split Testing (also called A/B testing or multivariate testing) to improve a website’s conversions.
Email Marketing is the method of sending a targeted email directly to a group of people. My campaigns generate customer data that can be used for exact targeting of a particular service or product. Targeted emails produce higher conversions. I can tell you exactly who is interested in your service or product.
Search Engine Optimisation
Search Engine Optimisation (SEO) is a group of techniques that optimises a website and gets a business to the top page of a search engine. This is highly beneficial to businesses for one big reason, statistics show that 95% of people searching do not look beyond the first page during a Google search.
Social Media Marketing
The potential of Social Media Marketing is huge. Facebook alone has over 900 million users. I create Facebook advertising campaigns that can target people with relevant interests. This gives a much higher conversion rate than most methods of advertising. I also manage Twitter and LinkedIn ad campaigns.
A high quality website design is essential to your business’s online success. Your visitors will want to see a professional brand on a modern, functional website. I build all websites as if they were my own, and to perform well in the Search Engines. I build e-commerce websites and campaign microsites too.