Branding and Identity
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects.
Web Design and Development
A high quality website design is essential to your business's online success. Your visitors will want to see a professional brand on a modern, functional website. I build all websites as if they were my own, and to perform well in the Search Engines. I build e-commerce websites and campaign microsites too.
User Experience Design
I firmly believe that a website’s success hinges on just one thing: how users perceive it. Does the website give them value? Is it easy to use? These are the questions in the minds of visitors as they interact with a company's products, and form the basis of their decisions on whether to stay or bounce (leave).
Search Engine Optimisation
Search Engine Optimisation (SEO) is a group of techniques that optimises a website and gets a business to the top page of a search engine. This is highly beneficial to businesses for one big reason, statistics show that 95% of people searching do not look beyond the first page during a Google search.
Conversion Optimisation is a systematic approach to improving the performance of a website, informed by analytics and user feedback. It's about taking the traffic you have and making the most of it. I also perform Split Testing (also called A/B testing or multivariate testing) to improve a website's conversions.
Social Media Marketing
The potential of Social Media Marketing is huge. Facebook alone has over 900 million users. I create Facebook advertising campaigns that can target people with relevant interests. This gives a much higher conversion rate than most methods of advertising. I also manage Twitter and LinkedIn ad campaigns.
Email Marketing is the method of sending a targeted email directly to a group of people. My campaigns generate customer data that can be used for exact targeting of a particular service or product. Targeted emails produce higher conversions. I can tell you exactly who is interested in your service or product.
Pay Per Click Advertising
Whether you need new website visitors, to expand online sales, get the phones ringing or keep customers coming back for more, Pay Per Click Advertising (PPC) is the way to do it. You pay for the cost per click from the prospective customer. Google Adwords is the most popular PPC advertising tool.
Clients Worked With
A New Website
Online success will only happen if your website is responsive, modern, and appeals to your visitors. Let me build a new website for your UK business.
I use many different advertising channels to give you as many visitors as you want. They will all be genuine and targeted to your product or service.
Let me take control of your website and convert your visitors into buyers. I analyse your visitors then implement methods that generate more online sales.
"We just had an order for ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ£22,000! Keep up the fantastic work Paul."
Jason, Circuit Air
"My website has seen increased traffic and rankings for my chosen keywords and is on page one of Google for some very competitive terms."
"Paul offers a professional, effective, and friendly service. He takes a big interest in his client's business and is a big asset to our company."
Sean, All Cars All Credit
"I have been shouting your name about. I do hope you have received more business. Thanks again, very impressed."
Carl, International Displays